Visual Storytelling with Mural

Visual storytelling is different from writing in text only, and we believe it requires a purpose-built tool to work with the richness and power of multimedia.

Mural is a tool for visual storytelling. It’s a program that helps you sequence your visual story, and then generates everything needed for that story to be displayed on most modern web browsers and served from any web server.

When a story is made with Mural, its visual elements are displayed at full screen by default, letting the strength and richness of your work shine through. Images can be combined with sound, videos combined with text, and numerous other combinations are possible. Rearrange your sequences with a simple drag and drop.

What you see is what you get
See the way your story will look, test out all of the elements, and make changes if necessary before it’s uploaded to the web.
Make better use of the power of visual storytelling. Present complex stories in long form with the strong visuals they deserve. Set your photo and video journalists free.
Create compelling documentation for galleries, museums and individual artists. Present work in a more compelling manner.
Mural can be used effectively anywhere where a story needs to be told across media. Present your organization's stories in a visually powerful way quickly, easily and in a cost-effective manner.
Advertising and Marketing
Present your brand with greater impact, and bring your web and video assets closer together.

Stories Produced by Mural

  • Taipei's Lennon Wall cover image
    Taipei's Lennon Wall, Douglas Arellanes
    A silent but colorful form of protest has spread from Hong Kong to Taipei and beyond, but has its roots on a quiet square in Prague.
  • Eating the pikador in Prague cover image
    Eating the Pikador in Prague, Romana Osborne
    Visual storyteller Romana Osborne looks at the phenomenon of the "párek v rohlíku," the street food ubiquitous in the Czech Republic.
  • Architecture 1: A Primer for Reading Prague cover image
    Architecture 1: A Primer for Reading Prague, Mark Baker
    Travel writer Mark Baker provides an introduction to Prague's numerous architectural styles with videos and images to illustrate the different eras.
  • Elegantní Česko TV cover image
    Elegantní Česko, story prepared by Douglas Arellanes
    Promotional material for Elegantní Česko, a Czech startup TV channel who is successfully crowdfunding the creation of the channel.
  • Tuska cover image
    Tuska, created by Naomi Aro
    Promotional material for Tuska Festival 28.6. - 30.06.2019 in Helsinki, Finland.
    Tuska Festival is the largest annual metal festival in Helsinki. Find more info about the artists, tickets, and venue of this year's Tuska. Learn about the newly imposed 18 year age limit as well as see press photos from previous years of the festival.
  • Lapse cover image
    Lapse, by Matt Pickering
    Told through the eyes of Martha, Lapse explores the ways our relationship with the world changes throughout the progress of Alzheimer’s disease.
    Unfolding within her garden, Martha experiences a mosaic of personal memories from different moments in her life, collapsed into a continuous stream that blurs past and present; reality and artifice.
  • The Volunteers cover image
    The Volunteers, by Dominic Smith
    The Volunteers is an interview with Dave Bell, Captain, Director and Quatermaster of TVLP (Tynemouth Volunteer Life Brigade). Using videos of the Tynemouth coast and Bell's recollections, the piece serves as both oral history as well as visual poem of the northern British coastline.

Download Mural

Download the Mural user manual

The newest manual is for Mural 0.3.0. It includes information on the features available in Mural, as well as recommended apps to use with it and tips on getting the most out of the tool.

Mural Manual v0.3.0

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Mural License & Info

Mural is free and open source, and is licensed under the GNU Affero General Public License (AGPL).

Funding for the initial development of Mural was provided in Round 3 of Google's Digital News Initiative Prototype Fund.

There are several ways you can get involved in the Mural project. The main one is to use the tool to make great visual stories. You are free to make changes or improvements to the code on Github, its documentation, or its user interface. We only ask that you share these changes back with the Mural community.

You can also hire us to work with you. Mural Software, s.r.o. is a Czech company that serves as the maintainer of the Mural code base, and offers paid services based on the free software. These services include hosting, consulting, custom software development and training.


Need help? Hop on over to the Mural subreddit! If you still have questions that haven't been answered, please email us at


Mural Software s.r.o.
Bubenečská 496/53
160 00 Prague 6
Czech Republic
+420 724 073 364

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