Visual Storytelling with Mural

Visual storytelling is different from writing in text only, and we believe it requires a purpose-built tool to work with the richness and power of multimedia.

Mural is a tool for visual storytelling. It’s a program that helps you sequence your visual story, and then generates everything needed for that story to be displayed on most modern web browsers and served from any web server.

When a story is made with Mural, its visual elements are displayed at full screen by default, letting the strength and richness of your work shine through. Images can be combined with sound, videos combined with text, and numerous other combinations are possible. Rearrange your sequences with a simple drag and drop.

What you see is what you get
See the way your story will look, test out all of the elements, and make changes if necessary before it’s uploaded to the web.
Make better use of the power of visual storytelling. Present complex stories in long form with the strong visuals they deserve. Set your photo and video journalists free.
Create compelling documentation for galleries, museums and individual artists. Present work in a more compelling manner.
Mural can be used effectively anywhere where a story needs to be told across media. Present your organization's stories in a visually powerful way quickly, easily and in a cost-effective manner.
Advertising and Marketing
Present your brand with greater impact, and bring your web and video assets closer together.

Stories Produced by Mural

  • Forage cover image
    Forage, by Henna Askainen
    The idea for Forage came from Askainen's own experience of arriving in the North East of England from Finland and the rootedness she first began to feel when she had access to the countryside.
    Forage is a participatory commission with refugees and asylum seekers now living in Newcastle and Gateshead. It is a series of walks and conversations in landscapes that are both strange and familiar. It provides the opportunity to discover and recover what it means to belong to a place when displaced from home and to experience the most ‘English’ of our landscapes at National Trust sites across Northumberland and Tyne and Wear. Using foraged plants, stories old and new are interwoven into new experiences for participants, and form the basis of a series public artworks and interventions.
  • Lapse cover image
    Lapse, by Matt Pickering
    Told through the eyes of Martha, Lapse explores the ways our relationship with the world changes throughout the progress of Alzheimer’s disease.
    Unfolding within her garden, Martha experiences a mosaic of personal memories from different moments in her life, collapsed into a continuous stream that blurs past and present; reality and artifice.
  • Blossoming Incence Bearing Trees cover image
    Blossoming Incence Bearing Trees, Or Unearthing His Roots, by Lulu MacDonald
    Lulu MacDonald's work Blossoming Incence-Bearing Trees, Unearthing His Roots, is a 9-part site-specific exploration of how images are composed and understood. Taking the understandable symbol of a bouquet of flowers she reinterprets through metaphor, context and composition how we live within our still-lives within our own vases, live and consume, with the ever new recompositioning and transitioning between life and death, moving and stillness.
  • European Ferries cover image
    European Ferries, by Willie Robb
    European Ferries is a series of photographs which focuses on horizons and the UK's divisive cultural attitude towards them. Robb wanted to respond to the recent decision Britain has made to come out of the European Union. Physically the images depict historical links connecting the UK to its current continent but that is subject to change. Metaphorically the photographs consider horizons and our cultural attitude towards them.
  • The Volunteers cover image
    The Volunteers, by Dominic Smith
    The Volunteers is an interview with Dave Bell, Captain, Director and Quatermaster of TVLP (Tynemouth Volunteer Life Brigade). Using videos of the Tynemouth coast and Bell's recollections, the piece serves as both oral history as well as visual poem of the northern British coastline.
  • Searching for Spring in Stromovka cover image
    Searching for Spring in Stromovka, by Douglas Arellanes
    Originally created as a test when Mural was being programmed, Searching for Spring in Stromovka is a look at one of Prague's largest parks, Stromovka, featuring Arellanes' Boston terrier, Rosie.
  • Seurasaari Midsummer Bonfires cover image
    Seurasaari Midsummer Bonfires, by Naomi Aro
    Exploring Midsummer activites on Seurasaari in Helsinki. National costumes, dancing, artisans, and bonfires!
  • PROJECT CARAVAGGIO cover image
    PROJECT CARAVAGGIO, by Bozena Pilat & Wojtek Kowalczyk
    Photographer Bozena Pilat and artist Wojtek Kowalczyk have worked on a project inspired by the master of tenebrism, Michelangelo Merisi da Caravaggio. A modern artist, whose domain is paper, pen and ink, plays the characters from paintings of one of the most recognizable and dramatic Baroque painters.
  • Micropalypse cover image
    Micropalypse, by andy_gracie
    A narrative sketch drawing from ongoing work towards a post-apocalyptic exhibition and live cinema project

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Mural Manual v0.2.7

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Mural License & Info

Mural is free and open source, and is licensed under the GNU Affero General Public License (AGPL).

Funding for the initial development of Mural was provided in Round 3 of Google's Digital News Initiative Prototype Fund.

There are several ways you can get involved in the Mural project. The main one is to use the tool to make great visual stories. You are free to make changes or improvements to the code on Github, its documentation, or its user interface. We only ask that you share these changes back with the Mural community.

You can also hire us to work with you. Mural Software, s.r.o. is a Czech company that serves as the maintainer of the Mural code base, and offers paid services based on the free software. These services include hosting, consulting, custom software development and training.


Need help? Hop on over to the Mural subreddit! If you still have questions that haven't been answered, please email us at


Mural Software s.r.o.
Bubenečská 496/53
160 00 Prague 6
Czech Republic
+420 724 073 364

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