Visual Storytelling with Mural

Visual storytelling is different from writing in text only, and we believe it requires a purpose-built tool to work with the richness and power of multimedia.

Mural is a tool for visual storytelling. It’s a program that helps you sequence your visual story, and then generates everything needed for that story to be displayed on most modern web browsers and served from any web server.

When a story is made with Mural, its visual elements are displayed at full screen by default, letting the strength and richness of your work shine through. Images can be combined with sound, videos combined with text, and numerous other combinations are possible. Rearrange your sequences with a simple drag and drop.

What you see is what you get
See the way your story will look, test out all of the elements, and make changes if necessary before it’s uploaded to the web.
Make better use of the power of visual storytelling. Present complex stories in long form with the strong visuals they deserve. Set your photo and video journalists free.
Create compelling documentation for galleries, museums and individual artists. Present work in a more compelling manner.
Mural can be used effectively anywhere where a story needs to be told across media. Present your organization's stories in a visually powerful way quickly, easily and in a cost-effective manner.
Advertising and Marketing
Present your brand with greater impact, and bring your web and video assets closer together.

Stories Produced by Mural

  • Lapse cover image
    Lapse, by Matt Pickering
    Told through the eyes of Martha, Lapse explores the ways our relationship with the world changes throughout the progress of Alzheimer’s disease.
    Unfolding within her garden, Martha experiences a mosaic of personal memories from different moments in her life, collapsed into a continuous stream that blurs past and present; reality and artifice.
  • Blossoming Incence Bearing Trees cover image
    Blossoming Incence Bearing Trees, Or Unearthing His Roots, by Lulu MacDonald
    Lulu MacDonald's work Blossoming Incence-Bearing Trees, Unearthing His Roots, is a 9-part site-specific exploration of how images are composed and understood. Taking the understandable symbol of a bouquet of flowers she reinterprets through metaphor, context and composition how we live within our still-lives within our own vases, live and consume, with the ever new recompositioning and transitioning between life and death, moving and stillness.

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Mural Manual v0.2.7

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Mural License & Info

Mural is free and open source, and is licensed under the GNU Affero General Public License (AGPL).

Funding for the initial development of Mural was provided in Round 3 of Google's Digital News Initiative Prototype Fund.

There are several ways you can get involved in the Mural project. The main one is to use the tool to make great visual stories. You are free to make changes or improvements to the code on Github, its documentation, or its user interface. We only ask that you share these changes back with the Mural community.

You can also hire us to work with you. Mural Software, s.r.o. is a Czech company that serves as the maintainer of the Mural code base, and offers paid services based on the free software. These services include hosting, consulting, custom software development and training.


Need help? Hop on over to the Mural subreddit! If you still have questions that haven't been answered, please email us at


Mural Software s.r.o.
Bubenečská 496/53
160 00 Prague 6
Czech Republic
+420 724 073 364

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